The camera was also known as the Ricoh Myport Zoom Mini and the Ricoh Shotmaster Ultra Zoom. Ricoh introduced the Ricoh FF-10 as the world's smallest 35mm compact camera with a zoomable lens. In fact, it also was back in that time. Besides its surprisingly compact design the Ricoh ff-10 also stood out because of its far going features like a continuous shooting mode and a super-night mode which allows you to take well exposed fore- and background pictures at night. The Ricoh FF-10s Zoom was launched as an improved model with red eye reduction some time later.