Choosing a film stock is one of the hardest parts of shooting analogue. Every brand makes bold claims about colour, grain and contrast, but marketing copy and lab-controlled product shots rarely tell you how a film actually behaves once it is loaded into your camera and pointed at the real world. That is exactly why we built the Shot On gallery. Every roll we sell at Analogue Shop has been loaded, exposed and developed by us or by photographers we trust, in everyday conditions across Amsterdam and beyond. The result is a growing library of honest, unedited samples that show how each film renders skin tones, shadows, highlights, mixed light and colour, so you can see what you are buying before you commit to a roll.

A practical reference for film photographers

Whether you have just picked up your first point and shoot or you have been shooting medium format for twenty years, the Shot On gallery is built to be useful. Every film stock listed here links to a dedicated page filled with real photographs taken on real cameras in real light. You will see how Kodak Portra 400 handles soft afternoon light on a portrait, how Cinestill 800T glows around neon signs at night, how Fujifilm 400 holds onto green tones in a park, and how Ilford HP5 turns a grey Dutch sky into something with depth and mood. The samples are not retouched to look better than the film performs. They are the same kind of results you can expect when you load a roll yourself.

Why previewing film matters

Film is not cheap, and every stock has its own personality. Some lean warm, some lean cool. Some handle underexposure beautifully and reward you with deep, rich shadows, while others fall apart the moment the light drops. Some have fine, almost invisible grain, and others wear their grain like a signature. Saturation, contrast, halation, latitude and base colour all change from one stock to the next, and small differences add up quickly across a full roll. Seeing real world samples instead of marketing renders helps you match the right film to your camera, your subject and the mood you want to capture. It is the difference between hoping for a certain look and knowing what you will get back from the lab.

Compare 35mm and 120 film side by side

The Shot On gallery covers both 35mm and medium format film, which makes it easy to compare formats as well as stocks. You can see how the same emulsion behaves on a compact camera versus a Hasselblad, how grain structure shifts across formats, and how certain films come alive in larger negatives. If you are deciding between two stocks for a wedding, a holiday, a personal project or a daily carry roll, putting the sample galleries next to each other is often the quickest way to make up your mind. For photographers who like to experiment, it is also a great way to discover lesser known films from independent brands like Candido, Cinemot, Mr. Negative, Reflx Lab and Sunbath, which can produce looks you will not find from the bigger manufacturers.

Honest samples from Amsterdam

Analogue Shop is based on Zeedijk in Amsterdam, and a lot of what you see in the Shot On gallery was shot in and around the city. That means canals, bicycles, brick facades, café windows, late summer evenings, foggy winter mornings and the kind of low, flat northern light that really tests a film stock. We think this is a feature, not a bug. Real Dutch weather is a fair test for any emulsion, and it gives you a clear sense of how a film performs in conditions that are not always ideal. Where possible we also include samples shot in different countries and lighting situations so you can see the full range of what each stock can do.

Find the right film for your camera and style

Every photographer eventually develops preferences. Some people fall in love with the natural colour palette of Kodak Gold 200 and never look back. Others chase the cinematic feel of Cinestill, the punchy saturation of Ektar 100, the timeless black and white character of Tri-X and HP5, or the experimental colours of Lomochrome Purple and Harman Phoenix. The Shot On gallery is designed to help you find your own favourites faster, with less wasted money and fewer disappointing rolls. Click any film below to view its sample gallery and, when you are ready, shop the roll directly from the same page.

Browse film samples by brand

Sample galleries are available for Adox, AgfaPhoto, Candido, Cinemot, Cinestill, Dubblefilm, Flicfilm, Fomapan, Fujifilm, Harman, Hundred, Ilford, Karmir, Kodak, Kono, Lomography, Lucky, Mira, Mr. Negative, Optik, Reflx Lab, Rollei, Sunbath and more, with new stocks added regularly as we test and stock them. If there is a film you would like to see in the gallery that is not yet listed, let us know in store or by email and we will do our best to add it.