It is well-known for its compact design and versatile 38-90mm zoom lens, making it suitable for a variety of shooting scenarios, from wide-angle landscapes to close-up portraits. The camera features automatic focus and exposure, making it easy to use for casual photographers. It comes with a built-in flash and a self-timer function. The Konica Z-up 90e is lightweight, portable, and designed for everyday use, making it a popular choice for hobbyists who want simplicity without sacrificing image quality.